How effective is the combination of your main product and the ancillary texts?

The combination of our main product and our ancillary texts is quite effective as they are all linked through the theme of crime, our main product is a music video of the song 'Ain't no rest for the wicked' by Cage the Elephant' which narrates a mans experiences with criminals.

we then created our poster which carried on the crime theme as it was in the form of a wanted poster, which worked on two levels, the first being that the wanted picture was of the characters from the music video and the band so they themselves were wanted criminals, but secondly the band is 'wanted' by the fans who will pay to have the poster of the band because they are fans of the band and want products related to them.

When it came to creating the digi-pack cover we continued the theme of crime, the way that we did this is because we had named our fictitious band the unusual suspects (due to the nature of the band members) which was a link to the film 'The usual suspects' so we had our band members on a police inspection line, only they we rent the band members they were monsters which portrayed the monstrosity and ugliness of crime through the monsters. it also represented unity in our group, as by coming together as a group we created better quality work than we would have individually.

As we had spare time and enough people to spread jobs around we decided we would make some band member playing cards that would be given away as free promotional items with the purchase digi-pack, again we wanted to keep the theme of crime which is why we chose gambling, which is legal but frowned upon by society and in the eyes of the church which was relevant to our music video as we have a corrupt priest. The playing cards that had pictures of the criminals from our music video's band as the face cards to attract the fans so that they could have cards with their favorite band members on.

When we created our advert we decided to use the same picture as our poster as it would then be easily recognisable to fans of the band, and it had all the band members in their characters outfits, when researching real band album adverts we found several interesting things, one was that there are increasingly fewer album adverts in music magazines which now predominately promote music festivals which indicates that's where the money is made now.