My target audience was going to be teenagers roughly around 15 and over, into rock, alternative and indie music, that liked to see music videos with narrative aspects while still focusing upon the band.
By doing this i started to get an idea for what sort of things i would put into my music video, but just to get more than one persons opinion, i created a questionnaire asking questions about what people like to see in music videos and so on.
This is the first questionnaire, which we gave out before we made our music video, the aim of this questionnaire was to find out what people expected to see in a ,music video to give us a better idea of what to have in ours.
Please circle your answer(s)
Age- 12 13 14 15 16 17 18+
Gender- Male Female
Favorite genre(s)- Rock Jazz Alternative rock Metal Pop R&B Country Other please state.........................................................................................................................................
What type of music video do you like to see? Funny Sad Exciting Thriller Action Adventure Other please state.........................................................................................................................................
What do you like to see in a music video? Originality Special effects Band shots A Storyline Extreme camera angles Band promo Other please state........................................................................................................................................
How do you consume your Music media? On-line Radio Music channels iPhone apps Download Cd's Other please state.......................................................................................................................................
Do you know of any Music channels that you like to watch? Yes No
If yes please state.............................................................................................................................................Thank you for filling out our questionnaire.
Here are the results we got from the first questionnaire.
1. Age:
17-8
18-2
2. Favourite Genre (multiple choice):
Rock- 3
Jazz- 0
Alternative Rock- 5
Metal- 0
Pop-2
R&B- 4
Country- 0
Other- 3
Nu-Soul
Folk
Most things
3. What type of music video?:
Funny-8
Sad-1
Exciting-2
Thriller-1
Action-1
Adventure-0
Other-2
Epic
Good ones
4. What do you like to see in a music video?:
Originality-9
Special Effects-3
Band shots-5
A storyline-4
Extreme angles-0
Band Promo-0
Other -0
5. How is it consumed?
Online-4
Radio-5
Music channels-7
iPhone or iPod apps-0
Download-9
Cd's-3
Other-1
All
6. Is there any music channels you like to watch?
Yes-9
No-3
If yes please state-
Viva
Kerrang x 3
NME
MTV Base
Kiss x 2
MTV
Hits
T4
4music x 2
Skuzz
The results showed that the most popular choice of music was Alternative Rock, that music videos that were funny were very popular, that almost everyone liked originality to be part of a music video also band shots and a storyline were important and wanted features too. The questionnaire also made it clear that downloading was the most popular way to consume music closely followed by music channels such as Kerrang and 4music.
Using the information we gathered from the questionnaire we decided we would create a music video that narrated the lyrics of the song, containing humours aspects, while trying to make it as original as possible with shots of the band performing placed in at convenient times such as guitar solos and drum beats.
The second Questionnaire we created was to evaluate peoples response to our music video and find out what worked, what they liked and what didn't work and what they didn't like.
1. Male Female
2. Age
15 16 17 18+
3 What is your favourite music genre? (multiple choice)
R&B Dance Rock Alternative Metal Pop Indie Jazz Country Other
If other please state.........................................................................................................................................
4. Do you think that our music video portrayed the message of the song?
Yes No
5. What do you expect to see in a music video?
Social effects Band shots Slow motion Storyline Animation Close ups Band members playing as the characters Other
If other please state.........................................................................................................................................
6. Did you think that having 3 people play all of the characters in our video a good idea?
Yes No
7. Do you think the mix of humour and adult themes worked?
Yes No
8. Did you find our video offensive?
Yes No
Here are the results from the second questionnaire.
1. Male-10 Female-11
2. Age
15 16-2 17-13 18+-6
3 What is your favourite music genre? (multiple choice)
R&B-13 Dance-6 Rock-8 Alternative-10 Metal-3 Pop-10 Indie-15 Jazz-2 Country-3 Other-1
If other please state- "Filthy Dubstep"
4. Do you think that our music video portrayed the messeage of the song?
Yes-19 No-2
5. What do you expect to see in a music video?
Soecial effects-6 Band shots-15 Slow motion- 4 Storyline-14 Animation-3 Close ups-7 Band members playing as the characters-11 Other
If other please state.........................................................................................................................................
6. Did you think that having 3 people play all of the characters in our video a good idea?
Yes-21 No
7. Do you think the mix of humour and adult themes worked?
Yes-21 No
8. Did you find our video offensive?
Yes No-21
The results we got back from our second questionnaire were slightly different to our first, the most popular music genre was Indie instead of Alternative Rock and more people thought band shots were more important than originality in a music video, fortunately are music video had both. The things that people thought worked well were the use of band members as the characters as well and that they thought our video appropriately portrayed the message of the song. All of the people who answered the questionnaire thought that the use of humour and adult themes worked well in the video which was one of our main aims as we wanted the video to be entertaining, Everyone also said that they did not find the video offensive but i feel that may have something to do with the audience despite them being in the target audience age.
title="Wordle: Music video">
alt="Wordle: Music video"
style="padding:4px;border:1px solid #ddd">
No comments:
Post a Comment